What is a Hospitality Consultant?

     Often when meeting new people, I’m asked what I do for a living. I reply, “I’m a hospitality consultant”. The next questions is always, "What does a hospitality consultant do?” For me, that’s a simple and yet complicated question.

     By definition, a hospitality consultant is someone who works with members of the hospitality industry to start, improve, or renovate businesses. Hospitality consultants often choose to specialize in a particular area of the industry, like restaurant management or resorts, in order to offer the best services to their clients.

     For Fray & Associates, we do a variety of tasks for clients.   Work includes consulting on and creating marketing campaigns, online presence analysis, opening new locations, menu engineering, staff training etc.  We’re asked to have seminars on topics from employee health insurance to wine tastings.   We would attend food shows for clients and supply them with the latest trends. We create and manage Facebook pages.  We help clients manage their online reputation and we help build exit strategies for owners. We work with management teams and with small business owners.

     We develop creative marketing strategies and offer solutions and advice. In our firm, we have a network of consultants from every aspect of the hospitality industry to bring our clients solutions, tried, tested and proven.

     So what is a hospitality consultant?    A hospitality professional with years of experience who can bring expertise and knowledge to a project or to an organization without adding to payroll. A consultant works on a specific project for a specific time or on an ongoing basis for a specific task. The hospitality consulting professional needs no company training and are productive from day one. Would your property or establishment benefit from our services?  Yes! Contact us for a FREE consultation meeting.